AUTONOMOUS
A2Z

Our team was involved in creating CI for a corporation specializing in autonomous driving service called “autonomous a2z.” I was in charge of making the main brand guideline and coming up with mock up designs. I also worked on logo retouching, brand color selection, logo guide, application and etc.

Client: Autonomous a2z
Objective: Develop company brand reliability with CI renewal of a2z.
Participation: 70%
Design Tools: Illustrator, Photoshop
Duration: Aug. 2021 - Sept. 2021

HYUNDAI CONSTRUCTION EQUIPMENT MONTHLY MAGAZINE

For one of our main clients Hyundai Construction Equipment, I was in charge of overall design/management of monthly magazine for the client. Rather than a cold and conservative look of the layout and cover design, I came up with young and street-vibe design which as a result was approved and loved by the clients.

Client: Hyundai Construction Equipment
Objective: To create a “friendly and trendy”
corporate image.
Participation: 100%
Design Tools: Indesign, Photoshop
Duration: June. 2021 - Sept. 2021

AMSTAFF FITNESS ECOMMERCE CONTENTS

A lot of research and revisions were required to create contents for fitness products on ecommerce. Visuals had to convey the best unique selling points in a most appealing way to grab customer’s attention.

Client: Fitness Avenue - Amstaff
Objective: To increase product sales with eye-catching and persuasive visuals.
Participation: 100%
Design Tools: InDesign, Photoshop
Duration: Sept. 2023 - Oct. 2023

INCHEON
INTERNATIONAL
AIRPORT CARGO
SNS CONTENTS

I created SNS contents for Incheon International Airport cargo which required infographics skills since many of the contents focused on the information dealing with statistics and percentages.

Client: Incheon International Airport Cargo
Objective: To help build a more friendly brand image.
Participation: 100%
Design Tools: Photoshop
Duration: Nov. 2021 - Dec. 2021

HYUNDAI CONSTRUCTION EQUIPMENT MONTHLY MAGAZINE

I wanted our client’s SNS channels to be effective in conveying not only corporate messages and for marketing purposes, but also to recreate corportate image to be more friendly and trendy.

Client: Hyundai Construction Equipment
Objective: To create a “friendly and trendy” corporate image.
Participation: 100%
Design Tools: InDesign, Photoshop
Duration: June. 2021 - Sept. 2021

SPACESMART
LOGO DESIGN

Spacesmart is a fitness equipment brand that focuses on giving customers unique fitness experience with their space-saving and versatile fitness equipments. Thus logo design had to express those key points.

Project: Fitness Avenue - Spacesmart
Objective: To create a logo that encompasses the value of Spacesmart.
Participation: 100%
Design Tools: Illustrator, Photoshop
Duration: July. 2023 - Aug. 2023

AMSTAFF FITNESS
LOGO DESIGN

Came up with the finalized symbol logo design for Fitness Avenue’s Main brand, “Amstaff Fitness.” Created a more masculine and athletic look to the logo.

Client: Fitness Avenue - Amstaff Fitness
Objective: To create a logo that encompasses the value of Amstaff Fitness.
Participation: 100%
Design Tools: Illustrator, Photoshop
Duration: Aug.. 2023 - Nov. 2023

PARIS BUSINESS
SCHOOL POSTER

I designed key visuals and main poster for Paris Business School forum. Made blue and orange version of the poster and for other versions, incorporated 3D elements.

Project: Paris Business School Poster Design
Objective: Encourage young adults to participate in the forum.
Participation: 100%
Design Tools: Blender, Photoshop, Illustrator
Duration: Jan. 2023 - Feb. 2023

MK KOREA UNITED FESTIVAL POSTER

This event was held in one of Korea’s biggest churches, Onnuri. It was a festival that hosted several hundreds of missionary kids to encourage their adaptation to Korean society.

Project: MK Korea United Festival
Objective: Encourage missionary kids to participate.
Participation: 100%
Design Tools: InDesign, Photoshop, Illustrator
Duration: May 2016 - Aug. 2018